Getting to know you.
Let’s start by discussing your company, your brand, and your goals. Who are you targeting, and what has or hasn’t worked in the past? In this step, we identify what sets you apart from competitors and discuss the features and functionality that will make up the scope of the project.
The right path to results.
After goals and scope are established, we decide on the right design style and implantation technology to use for a the project. A timeline and phasing schedule are also worked out.
The design of a site communicates as much as its content. It should be specific to the purpose and user experience of your site. Navigation, icons and stylesheet components complete a visual design that’s cohesive with your branding.
Turning pixels into code.
Next, visual design is coded so it can be read by browsers and devices. Code is streamlined and structured for best practices and efficient updating going forward. Some of this actually happens during the prototyping part of the design phase. This way, design is led by functionality. It all gets uploaded to a testing server so you can preview the working site before it goes live to the public.
Lookin’ for bugs.
Testing throughout development ensures your site looks and works as intended across browsers and devices. Then the code is streamlined and minimized to make sure your site runs fast and smooth.
Site files are pushed from the testing environment to the live server. Your site is now available to the world, but the work isn’t yet done. User feedback and traffic data is used to make the site even better.
Connecting with users.
Your site is analyzed and modified to improve search rankings. Relevant and viral content that encourages sharing is one of the best ways to get your site noticed, but don’t forget about other ways to drive traffic, including traditional methods like print marketing.
Ongoing updates, review and support.
Your service plan might include regular content updates, product launches or promotions. Websites need adjustments as they grow and to keep up with new technology. Each site gets periodic reviews and recommendations on how to stay current and extend its lifespan.